Choosing the Right Ad Network
The process of choosing an ad network shouldn't be taken lightly. There are, by most estimates, between 200 and 400 active networks of various modes. As with any media buy, the nature and quality of the sites we advertise with and the makeup of their audiences directly affect our campaigns. And while becoming acquainted with the options that exist for us in the ad network space is essential to making our decision, there are other factors that require our deliberation.
