Engage Your E-Newsletter Readers
"User-generated content" (UGC) and "interactive marketing" have been buzz terms for a while now, but few marketers use them in reference to e-mail newsletters. Interactive marketing is prized for its ability to engage the reader. UGC's benefit is in its cost: inexpensive or free. Done properly, including interactive opportunities in an e-mail newsletter can produce UGC for future issues. With 44 percent of e-mail marketers citing "providing relevant content" as one of their biggest challenges, according to eMarketer, this one-two punch becomes even more valuable.
