Marketers as Publishers
Product brochures. Newsletters. Fan clubs. Film strips. Advertorials. Annual reports. Direct mail.
Marketers have been creating content in all sorts of media in all kinds of channels since the beginning. But now that virtually every brand, manufacturer, service, and product you can think of is online (and likely runs its own Web site), content has blown wide open. Almost anyone involved in any type of online business can no longer hope to survive without a solid content strategy.
In other words, if you're a marketer, you're also a publisher. It's high time you realized it and began to leverage a myriad of digital content opportunities.
