IDC: Tech Marketing Spending Slowing
Tech marketers will increase their marketing budgets this year, although at a slower pace than last year as the economy lags, according to IDC's 2008 Tech Marketing Benchmark study.
According to the study, based on an online survey and telephone interviews with more than 80 senior marketers at technology companies, tech marketers will increase their marketing budgets by 3.5% this year over last.
That figure is down from a 4.0% growth rate projected by IDC earlier this year. It is also down significantly from 6.1% growth in marketing spending by tech companies last year.
