Nielsen: Growth in Online Display Market Stalled
Advertisers shilling financial services spent 27% less on display ads in the first half of 2008 than they did in 2007, and their pullback helped drag down the entire "image-based" online ad market by 6%.
That's according to the latest stats released from Nielsen Online. Public services advertisers also cut back sharply—slashing budgets by nearly 40%, although they have historically been a much smaller segment in terms of overall spend. Meanwhile, telecom and retail brands decreased their display ad buys by at least 5%.
