Techno Brands Lodge Firmly In Global Top 10
In at least one respect, Interbrand's 2008 Best Global Brands Report, released today, is dated. Among the companies that Interbrand lists as being in trouble are: Morgan Stanley, Gap, and Merrill Lynch. Lehman Brothers isn't on that list, so things can't be all that bad for the company—which filed for Chapter 11 protection this week.
Interbrand's report lists the 100 most valuable global brands, with Coca-Cola taking the No. 1 spot.
The firm's picks for the Top 10 global brands after Coca-Cola are IBM, Microsoft, GE, Nokia, Toyota, Intel, McDonald's, Disney and Google.
