Now Is The Time To Build Relationships With Your Customers
Consumers and businesses are tightening their belts and their budgets, but brand marketers need to look at today's recession economy as an opportunity. Now is the ideal time to ramp up your marketing efforts and build stronger relationships with your customers. Direct marketing approaches have proved highly effective in all kinds of economies--but especially during a recession. A recent BusinessWeek article provides examples of some of the most successful brand campaigns in the past sixty years--all of them conducted in a down economy.
