NetMarketing panelists: Listening is key to success in tough market
Panelists at BtoB’s NetMarketing breakfast Thursday stressed the importance of listening to existing and prospective customers in tough times.
“Listening is the new marketing,” said Chris Brogan, social media strategist and blogger for Chrisbrogan.com. “The Web looks at silence in a different way. So you have to have two-way communication embedded in all of your platforms now.”
