Superior performance in shaky times
Although the world economy has been badly shaken in the past few months, marketers will continue to go about the crucial business of talking to their customers and potential customers.
Smart marketing organizations—those that combine creative concepts with rigorous measurement across multiple media channels and work closely with their counterparts in sales, research and product development—will help steer their companies through these uncertain times.
As our annual issue of BtoB’s Best makes abundantly clear, there’s no lack of either business acumen or creative genius among the leading b-to-b companies. It’s no accident that nearly all the 25 Top Marketers we profile talk about their work in the context of bottom-line numbers and business objectives.
