Five Fundamentals of Integrated Marketing
A top exec from an online marketing services company recently asked me if I had any great examples of companies that truly excel at integrated marketing. Sadly, my response was, “No.”
Perhaps that’s not entirely fair. There are lots of good examples of integrated marketing campaigns. We read about them in the press all the time, and we watch companies and agencies win accolades for them. But the keyword is “campaign.” These typically isolated campaigns leverage multiple tactical elements across channels. I’m not aware of any company that’s truly integrated in its approach to marketing. Why? Well, truly integrated marketing is hard, darn it...
