Heat Maps: Clicking More Than Links
A few of my colleagues have been talking to me a lot about heat maps lately. You may already use them in your business. If you don’t (or aren’t sure what they are), let’s take a look at them, consider why they are valuable, and how you can get them for free or really cheap.
Most of you are familiar with analytics packages that can track clicks on a given page. Google Analytics, Omniture, and Coremetrics all offer site-overlay features that show your Web site, then dynamically place click percentages on top of the site. This is great for telling you which links a user clicked on.
Those click percentages tell only part of the story, however. They answer the question, “Of the available links on the page, which were clicked most often?” They don’t answer the question, “Where were most people clicking on the page?”
