Make Digital Work for Your Customers
The ongoing financial crisis is forcing advertisers and customers to pull back on spending, re-evaluate contracts, and re-prioritize projects. The economic climate has made it more acute and urgent. Some advertisers are “in-sourcing” repetitive and ordinary tasks, such as updating or resizing ads or looking for lower-cost production sources. They want their agencies to provide unique expertise that can’t be replicated or sourced elsewhere. Advertisers are also cutting from typically the largest expenditure in budgets — the media spend — but still expecting similar or better results.
