Magazines Wrestle with Future Business Model
AMC Report: Three executives discuss what publishers need to do to thrive.
The magazine industry can’t afford to have a “protectionist” strategy about businesses that are not growing, and instead should manage them for profit and apply resources to growing areas of the business, IDG CEO Bob Carrigan told attendees at the American Magazine Conference here Monday.
In a wide-ranging conversation under the banner “Reshaping the Model for Magazines,” Carrigan — who unlike fellow panelists Amex Publishing CEO Ed Kelly and Meredith EVP Andy Sareyan is an executive in b-to-b and in the tech sector — seemed to be more e-centric than either Kelly or Sareyan.
