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Six Scientifically Proven Ways to Succeed in Office Politics

10/13/2008

Influencing others isn’t luck or magic - it’s science. There are proven ways to help make you more successful as a marketer and an office politician.

We talked to a renowned expert on the science of influence and pulled excerpts from two of his books to demonstrate ways to make people say “yes” to your messaging and management. Includes links to scientific studies and takeaways to use at work or at home.

Robert Cialdini, Regents’ Professor of Psychology and Marketing, Arizona State University, has spent 30 years studying the ways people are influenced. He’s whittled his findings down to six key principles, found in the fifth edition of ‘Influence: Science and Practice’.

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