IDG CEO: ‘We Have to Create Something Entirely New for the Web’
Last week, we heard Bob Carrigan speak at the 2008 American Magazine Conference about making money in the online world. The CEO of IDG Communications worldwide had some interesting ideas, so earlier today we spoke with him by phone.
Carrigan, whose company publishes GamePro, Mac World, PC World and a host of others, said that since IDG’s publications are in the technology sector, the company “jumped in early and has been experimenting aggressively” on the Web. On the b-to-b side of the business, they are using their vast databases to develop lead generations that are then sold to marketers. This practice has been increasingly successful and lucrative.
