Soon-To-Be Ex-P&G CMO Offers Five Lessons
Jim Stengel’s presentation at Association of National Advertisers Masters of Marketing conference in Orlando, Fla. on Friday was also his last as CMO at Procter & Gamble. He took the podium to look back at a company he joined in 1983 as a brand assistant, and to delineate the five lessons he has learned about brand building.
“We were a company with $11 billion in sales, and now are one with $83.5 million in sales and 24 $1 billion brands. So it’s steady and sustainable and a remarkable growth journey.” He says it’s also all about growth in terms of what the company stands for. “We have a tendency to overcomplicate things. The simpler the better; the simpler the more profound.”
