Google Upgrades Analytics Functions
Google unveiled a major upgrade Wednesday to Google Analytics. It includes new services—such as custom reporting, advanced segmentation, API, visualization tool, and integration into AdSense—and updated user interface and management interface.
The services and upgrades aim to offer customers flexible and free options for ways to view data, as well as methods to integrate Google Analytics data with other data sources. Several years in the making, employees throughout the company—including engineers, marketers, sales, user experience, copywriters, webmasters and designers—had a hand in creating the package.
