Challenges In Mobile Analytics
Mobile analytics is a hot topic for companies seeking to innovate in a new channel for their products, extend their brand, and expose content and advertising to a wider audience.
Several Web analytics vendors offer mobile measurement capabilities mixed into their current offerings. Some even offer mobile specific reporting. A few companies provide specific solutions for mobile analytics as part of their ad networks, content delivery and transactional processing systems, marketing and barcoding services, and even as infrastructure or network appliances. Even audience measurement companies have entered this space, primarily through acquisition.
