Incentives: 5 Cardinal Rules, 10 Great Ideas
When the economy gets tight, customers can take forever to make a buying decision. So, managers start spending conference room time trying to think up incentives that will encourage the customer to buy.
Latest News
- IDG Delivers Highest Quality Sales Leads to Technology Marketers
- IDG TechNetwork Grows Rapidly in Revenue, Unique Visitors, and Pageviews; GigaOm Network Joins the IDG Media Network
- Survey finds over half of adults play video games
- iPhone Grows Rapidly as Internet & Entertainment Device
- Dow Jones Steers Marketing with Plenty of Social Media Data: 7 Key Strategies
- Computerworld Announces Its Premier 100 IT Leaders for 2009
- Virtual events building momentum
- Viral, mobile campaigns up. Marketers opt for lower-cost tactics to engage customers and prospects
- Some Las Vegas hotels again drop prices for CES week
- Belkin pulls out of Macworld Expo
- Forrester: Consumers Don’t Trust Corporate Blogs
- Storage Software Market Continues to Shine with Double-Digit Revenue Growth in the Third Quarter of 2008, According to IDC
- IDC’s Industry Insights Survey Reports Continued Support for Sustainability Initiatives Despite Current Economic Challenges ; 51% of Business Executives Surveyed Look to Vendors for Enhancing Applications to Meet Demand
- Downturn in U.S. Economy Has Significant Impact on SMB Priorities and IT Spending Plans, IDC Reveals
- Stymied CMOs Can Turn Sow's Ear Into Silk Purse
- Marketing tech use lags. IDC study finds lack of investment undercuts planning, objectives
- IAB Launches Audience Reach Measurement Guidelines
- Outlook 2009: Recession forces marketers to be more frugal
- Exclusive survey finds only 25% plan to cut budgets
- Direct Marketing to Account for 53% of US Ad Spend in 2009
- Online Will Continue To Expand Amid ‘09 Global Ad Recession
- How Marketers Miss the Mark With Gamers
- Here You Go, Paul: The DEMO Success Parade
- CMOs Not Sold on Social Networking Ads
- Generate Leads with Social Media Strategy: 6 Steps to Fill Up Sales Funnel
- Evangelism, Word-of-Mouth and Passion is the Next Evolution of Advertising Research
- The Urgency Conundrum: Battling Economic Forces While Building for the Future
- Study Finds Online, Trade Shows Dominate B-to-B Spending
- Time Spent with Online Content Reaches New High in October, According to Online Publishers Association Data from Internet Activity Index Shows Content on the Rise with Elections, Economic Crisis; Online Commerce at All-Time Low
- IDC Predicts Slower IT Spending Will Accelerate Adoption of Disruptive Technologies and Business Models
- Worldwide Server Market Decelerates in Third Quarter, Exhibiting Significant Signs of Weakness for Fourth Quarter and Beyond, According to IDC
- PC Market Will Slow As Financial Turmoil Spreads, According to IDC
August 2008
Tech Spheres Blog 
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