Magazines’ Digital Revenues Offset Last Year’s Print Declines (For Some)
As magazine ad pages continued to slip this year and last, digital’s growth appeared to help offset the print losses at several publishers, particularly Time Inc. and IDG, AdAge reports. The 48 mags that shared information for AdAge’s annual Magazine 300 survey said that revenues from digital ranged from 0.3 percent to 38 percent, with the median figure for digital last year hitting 9.75 percent—about double what magazines reported last year.
