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December 2008

October 2008

New Research: Top Email Strategies in Economic Downturn

10/08/2008

Almost 1,800 marketers – 45% more than last year – responded to our annual request for real-life email marketing data for the 6th edition of MarketingSherpa’s Email Marketing Benchmark Guide. Thanks to everyone who participated.

Download this special fourteen-page PDF featuring research highlights, four practical data charts, and an eyetracking heatmap. New data and stats feature:

  • Email’s resurgence as a marketing tactic during the economic downturn
  • Marketers’ attitudes toward email budgets and correlation with performance
  • Eyetracking heatmap on how to overcome image-blocking in email
  • Opportunities for international email marketing

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