Digital Ad Optimism Ebbs, Remains Higher Than All Other Media
The confidence of U.S. ad executives continues to erode, and the plans for their advertising budgets continues to decline, according the most recent in a semi-annual tracking study of top marketer and agency media executive perceptions about the media economy. The study, the first fielded since the credit crisis and U.S. and global economic meltdown began in October, however, reveals that digital media options such as online and mobile marketing remain the most immune to reduced spending expectations.
