European IABs See Opportunity in 2009 Despite Hurdles
The IAB Europe is optimistic that online advertising will stand strong during 2009, despite the economic difficulties currently facing the industry. At the organization’s first Research Showcase event in London yesterday, the IAB Europe President and CEO Alain Heureux presented the results of a pan-European survey. Conducted among each of the IAB Europe’s 19 national chapters, the study provides a top-down view of the state of the online ad industry in Europe.
Despite hesitant advertisers and declining CPMs, IABs throughout Europe typically perceived the economic downturn as an opportunity for the industry to prove itself, potentially emerging from an ad spend slump stronger than it entered, according to the survey results.
