Gigaom Network Parting Ways With Federated; Going With IDG’s Tech Ad Network
Gigaomni Media (GOM), the parent company of the popular network of tech sites including Gigaom, is parting ways with its long time ad partner Federated Media, and moving to a more enterprise-focused IDG TechNetwork, IDG’s tech ad network, we have learned and confirmed from the two companies. The new deal with IDG is for all CPM-based online advertising across GOM’s network of seven sites, and the company will still sell events and online sponsorships directly on its own.
