Jack Myers’ Five Emerging Principles for Redefining Advertising and Marketing Effectiveness
Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compelling and challenging long-term reality. The fundamental 200-year history of marketing is being overhauled. The basics of the business –- the underlying principles that are the foundation the advertising business—are being deconstructed. Completely new operational models are rising up and will define the business for the next 200-years.
