Marketing Execs Want More Creative Risk
According to a study from The Creative Group, 65% of marketing executives and 45% of ad execs think their firms don't take enough creative risks when developing marketing and advertising projects.
Among marketing executives, only 33% said they take the "right"amount of risks, and a mere 1% said they take too many risks. Nearly two-thirds believe their firm either doesn't take enough risks or plays it much too safe when developing creative work for clients.
