‘PC Magazine’ says the time has come to go all digital
Ziff Davis Media announced last Thursday that it would shutter the print version of PC Magazine. The January edition of the storied publication will be its last in print. The PC Magazine brand, however, is far from dead. It’s been moving online for years. In recognition of this reality, Ziff Davis has renamed the PC Mag Network as the PC Mag Digital Network. The question is whether the closing of the print publication is a defeat for Ziff Davis or simply a smart move whose time has come.
For its part, PC World, PC Magazine’s long-time competitor, is running on its Web site an ad promising “2 Risk Free Issues” of its magazine and shows no sign of killing the print version. “The PC World brand continues to be represented by print and online products, because our advertisers and readers continue to support both,” Mike Kisseberth, president-CEO of PC World/Macworld, said in an e-mail.
