Personalized Subject Lines: Beneficial or Bad
Why can’t we agree on the best way to handle subject lines? Probably because what works for one sender and one kind of message doesn’t always work in other situations. Personalized subject lines are a classic example.
The idea behind personalized subject lines, way back when e-mail software become sophisticated enough to merge the name data field into the subject line, was that people would be more likely to notice an e-mail with their name in the subject, which should lead to higher open rates.
Then, as always, the spammers latched onto that tactic and polluted its use for mainstream marketers.
