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December 2008

November 2008

What Boosts Lead Scores Now: 7 Tips for Surviving an Economic Downturn

11/05/2008

Lead nurturing and scoring are among a marketer’s best tools during an economic downturn. Even marketers who already manage a quality nurturing and scoring program need to adapt for economic conditions.

We spoke with several experts to come up with seven tactics that can help you continue to find qualified prospects in tough times.

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