Say Goodbye To Experimental Spending In 2009
Spending on emerging media such as social networking sites, digital out-of-home and mobile is likely to contract next year as marketers tighten ad budgets because of the worsening economy, a group of agency and brand executives said Wednesday.
“09 is not the year for testing,” warned Donna Speciale, president of investment and activation at MediaVest USA, speaking on a panel at ad:tech New York on media planning and buying in the digital era. “Brands want to stick with areas that are tried and true.”
