U.S. Consumers Spend More on the Accessories for Their PC Than on the PC Itself, According to IDC
6/29/10, IDG News Release
While PC prices continued to erode in 2009, the PC accessories market remained vibrant and expanding. The fourth annual International Data Corporation (IDC) Beyond-the-Box survey shows that U.S. consumers spent at least $1.05 on PC accessories and peripherals for every $1 spent on a PC in 2009, compared to $0.87 per dollar the previous year. In 2010, IDC expects U.S. consumers to spend at least $28.6 billion on acquiring a variety of products and services to enhance their PC performance and their own personal user experience.
While security and anti-spam software remained the most popular products, consumers continued to focus their spending on PC performance enhancements, such as graphic cards and additional memory and storage, as well as expanding their own user experience with media creation products and software.
