IDG's continuous tech listening program (powered by IDG Social ScoutTM) offers monthly social media engagement monitoring reports on these top technology topics:
- CLOUD COMPUTING
- SECURITY
- MOBILE
- VIRTUALIZATION
IDG's Social Scout brand listening platform delivers real-time, actionable insights—we don't regurgitate every comment that mentions your clients' and their competitors' brands. Our thematic discovery technology combines text modeling and pattern recognition to automatically discover relevant conversation topics. By weighing the engagement levels around a particular topic, we filter out the noise.
Monthly reports will be provided to track:
- Which market segments and issues are being discussed the most.
- What people are actually saying about the market segments, issues and brands - around set keywords as well as conversations that are organically bubbling to the top.
- Relationship of engagement scores to larger market trends.
- Top brands Share of ConversationSM .
- Sentiment analysis - percent of positive/negative/neutral conversations.
- Key influencer sites.
For more information contact Janet King, general manager/VP, IDG Research Services, 207-847-9377, janet_king@idgresearch.com
Before you start social media marketing engagement, you need to first understand what is being said about you and what is important to your audience. IDG Social Scout enables you to listen to real-time C2C conversations and understand the nature and sentiment of the dialog for use in: Strategic Planning, Target Insight, Product Development, Campaign Development, Copywriting, SEM/SEO and Media Planning.
Our brand listening platform delivers real-time, actionable insights. Powered by Networked Insights, our thematic discovery technology combines text modeling and pattern recognition to automatically discover relevant conversation topics.
This segment-based approach provides a clear and focused understanding of what your target segments are interested in and what topics they engage in most frequently. By weighing the engagement levels around a particular topic, we filter out the noise and focus on what is relevant.
Download a brief intro PPT of our sevices here
If you are interested in learning more about IDG Social Scout or how IDG SMS can help you with your social media marketing needs please contact:
Matthew Yorke, President, IDG Strategic Marketing Services, Matthew_yorke@idg.com, 508 766 5656 (office), 617 584 7851 (mobile)
