Creating Positive Word of Mouth with Social Advertising
Amplify by IDG is the first Social Media Marketing service in Technology Media. IDG's new suite of offerings enable Marketers to spark dialogue about their products within IDG communities. As part of a strategic partnership with Social Media.com, IDG aims to unite marketers with products that make advertising social. Amplify services leverage the passion and expertise within IDG's existing communities while incorporating social platforms such as Facebook and Twitter.
View DemoState of Social
Social Networks are thriving. Facebook, LinkedIn, and Twitter are leading the pack, while Microsoft, Yahoo and the rest of Online Media is fast becoming social. Millions of conversations are occurring every day, and Amplify aims to get friends and peers to deliver marketing messages to each other so these conversations can be monetized.
Social Advertising
Social Advertising focuses on getting users to talk about an advertiser’s message with friends, peers or in the community. IDG teamed with Social Media.com which specializes in generating positive word of mouth about products and brands.
User Ratings
User Ratings are a way for consumers to rate products, post personalized endorsements or reviews, and share their experiences with friends in their network. This creates a discussion within the community, in turn driving viral traffic back to the original product.
