Market Fusion Audit Services

A marketing content audit takes a group of content assets and analyzes them both individually and as a portfolio to optimize their use for marketing campaigns, Web site presentation and high intensity lead programs. IDG Connect analysts complete the audit using a "triple rinse" review method that assesses static asset attributes, complexity, intimacy and intensity attributes. The analysts then map related assets, and present how to best use them in tandem or combination. In other words, clients identify the assets and IDG Connect does the rest, to quickly deliver a playbook of asset use to accelerate the sales cycle and increase target audience engagement intensity.

IDG Connect offers vendors and agencies alternative marketing content audit levels to match planning needs and objectives. Each combines the use of IDG Connect's unique online asset mapping and lead intensity systems. The result is objective insights and recommendations for what historically has been a somewhat random, subjective use of marketing content. Ultimately, this helps marketers improve prospect engagement, lead generation and nurturing programs.

Standard Audit: Content Map

Content Audit that maps and reports what the content portfolio consists of via table output.

Standard Plus Audit: Content Map with Analysis

Standard Content Audit with PowerPoint portfolio summary of content portfolio coverage by audited attributes with a summary of findings and recommendations.

Advanced Audit: Content Map, Asset-to-Asset Linkage, Analysis and Recommendations

Standard Plus with related asset mapping for lead generation and engagement nurturing activities.

Advanced Plus: Content Map, Asset-to-Asset Linkage, Analysis and Recommendations with Target Audience Comparison

Advanced audit with gap analysis of portfolio content types and formats versus target audience preferences by stage or key value proposition based on IDG research findings.

Connect: Content Map, Asset-to-Asset Linkage, Analysis Recommendations with Target Audience Comparison and Asset-by-Asset Recommendations

Advanced Plus audit with individual asset-by-asset improvement action steps and recommendations based on IDG Connect Optimum^SM approach to content creation.

Connect Engagement Intensity: Content Map, Asset-to-Asset Linkage, Analysis Recommendations with Target Audience Comparison, Asset-by-Asset Recommendations and Intensity-based Lead Generation

Connect audit with content optimization scoring and lead generation and/or engagement intensity programs.