Stop Irrelevant Content Creation
Audience: Marketing
Complexity Level: Introductory
Source: Media/3rd Party
State of Content Creation: Overall Impact
Marketing content is expensive to create; yet once created, it often is misapplied to drive buyer behavior. In many cases, it is not applied at all. As bad as this sounds, the news gets worse when you consider how often content leads to frustrated prospects.
To learn more on this topic watch these videos:
Marketing Content Formats
Audience: Marketing
Complexity Level: Introductory
Source: Media/3rd Party
Consider Format Last
That’right. Put aside the glitz of video and audio and first think about the topic your content covers, how it is actionable, and whether it promotes pass-along value. Then, focus on the content type; use the right format to simply polish the apple.
Research Benefits
Content developers, campaign managers, and lead generation leaders must ensure that offered content formats are aligned with the learning styles of IT buying team members.
