Get a Handle on Your Content
Audience: Marketing
Complexity Level: Introductory
Source: Media/3rd Party
Are you in this situation?
Do you know who has the marketing content that could be useful for lead generation, campaigns, or nurturing?
I think so? Maybe? No?
The fact is, this situation is not uncommon; so, don't feel angst if you sense that putting your hands on available content assets would pose a significant challenge.
Just do something about.
Harness Content Management
Audience: Marketing
Complexity Level: Introductory
Source: Media/3rd Party
It's 2009
Do your prospects know where your content is?
Over the past four years, the amount of content on the average vendor website has more than doubled.
Many of the largest IT providers will have more than 50,000 total assets.
But relatively little has been done to provide a path to lead prospects through the wealth of available insight, leaving them frustrated, looking for answers, and extending the buying process by an average of 20 percent.
Now is the time to get a handle on marketing content to create a better organization and use in a logical measured way.
