Misused marketing content reduces making the shortlist by over forty percent.
Too often content misuse comes from vendor go-to-market tactics that reflect vendor priorities, not buyers. And even though marketers and agencies know they must strive for better content relevance and timing, many lead programs suffer from random acts of content. Not anymore.
Market Fusion services dynamically enable you to change how marketing content assets are viewed, built and used. Combined with the power of IDG brands you apply the Engagement Intensity IndexSM to turn lead generation from fishing with a net to spearing high-intensity, validated opportunities.
Engage IDG Connect according to your needs. From small programs and asset counts to a leveraged portfolio approach, IDG Connect offers a range of benefits.
- Use a content audit to see how your content mix compares to what buyers say they want and need
- Assess vendor, independent authority and user generated content across web sites, publications and social networks
- Understand the mix of content assets across from one to twenty attributes including type, format, complexity, intimacy and audience
- Receive asset critiques with recommendations on repurposing
- Identify gaps and overlaps to address via modified or new content
- Organize content assets around stages, value, and themes
- Link assets in micro sites and offer relevant asset-to-asset paths
- Score leads as program registrants engage with multiple program assets
- Have leads further validated as they reach intensity score thresholds
Market Fusion Maps Your Asset Portfolio Against Buyer Needs to Offer the Right Content at the Right Time
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Market Fusion Leverages Over Two Million Opt-In Buyers to Drive High Engagement Intensity and Interest
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