Misused marketing content reduces making the shortlist by over forty percent.

Too often content misuse comes from vendor go-to-market tactics that reflect vendor priorities, not buyers. And even though marketers and agencies know they must strive for better content relevance and timing, many lead programs suffer from random acts of content. Not anymore.

Market Fusion services dynamically enable you to change how marketing content assets are viewed, built and used. Combined with the power of IDG brands you turn lead generation from fishing with a net to spearing with high-intensity, validated opportunities.

Engage IDG Connect according to your needs. From small programs and asset counts to a leveraged portfolio approach, IDG Connect offers a range of benefits.

Use a content audit to see how your content mix compares to what buyers say they want and need

Assess vendor, independent authority and user generated content across web sites, publications and social networks

Understand the mix of content assets across from one to twenty attributes including type, format, complexity, intimacy and audience

Receive asset critiques with recommendations on repurposing

Identify gaps and overlaps to address via modified or new content

Organize content assets around stages, value, and themes

Link assets in micro sites and offer relevant asset-to-asset paths

Score leads as program registrants engage with multiple

Have leads further validated as they reach intensity score thresholds