The New Rules of Engagement

Consumers Reveal their Ad and Information Preferences Across Media
An IDC survey of US online consumers shows significant differences in the acceptance of advertising based on print, broadcast, and online. The research underscores the increasing popularity of social networks but how marketers appeal to users is probably going to take some time and experimentation. See the survey data to begin planning a social marketing program...

When Social Media Meets Tech Marketing
Social media is a hot button topic. Facebook and Twitter are attracting users at amazing rates. But, it is not clear how marketers might appeal to users. IDG Amplify marketing programs allow advertisers to stimulate conversations in trusted media brands and give users a choice to share their opinions. Find out how

Solve Some of the E-mail Marketing Mysteries
E-mail marketing is a key tool to try to generate business in difficult economic times. But the days of sending out an offer to see what sticks are long gone. Thanks to the limitless resource library at everyone’s finger-tips (keyboard) target audiences are business smart and very tech savvy. A prospect may now know more about you and your competition than you do. As such, the rules of engagement have changed. Check out five tips to avoid the black hole of e-mail marketing

Electronic Communication Cannot Replace Face-to-Face Meetings
Despite all the talk about social media, if you really want to learn about customers - what they need, what issues drive them, what they worry about - nothing beats a personal meeting. You can learn more in an hour at an event than you can glean from tweets and online interaction. Read more