The New Rules of Engagement

COMPUTERWORLD surveyed almost 900 IT professionals across small-medium-large businesses in 2007. Learn the similarities and differences in the findings based on company size. Learn more...

Once you know what prospects want to learn and when, it’s time to measure the Engagement Intensity to separate the shoppers from serious buyers. IDG Market Fusion does that for your lead generation programs. Learn more...

Marketing & Media Blog

2009 Guidance for CMOs...
When budgets are on the cutting board, the marketing function often has to shoulder more than its fair share of the pain. The cuts of 2008 and 2009 will be no exception. In IDC’s most recent budget survey, closed in September 2008, actual 2008 spend increase will be just 3.5%, a reduction from the 4% predicted earlier this year. Read the full post...

Marketers and publishers face a common dilemma: where to place content or advertisements and what will be of most interest to the readers? The IDG TechNetwork represents independent publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. Learn more...

Coronado, CA | November 9-11, 2008

The CIO: The Year Ahead Summit this year underscores the vital importance of managing the forces of rapid technology change and business disruption with its theme of “Re-Architecting the Dynamic Enterprise.” This conference agenda will deliver on this theme through a series of expert presentations, interactive discussions and workshops run by IT/business leaders from around the nation. Register for this event.

The better a marketer can identify interested prospects, the sooner a suspect can turn into a customer. The IDG Connect lead generation program brings together IT buyers who rely on our brands for information with vendors that offer products or services of interest. Learn more...