Current Economic Outlook IT Budget & Staffing Survey
CIO has just completed a survey of IT executives and their spending plans for 2009. Find out how they’re responding to difficult economic times and how their decisions will affect tech marketers...
IDC’s Trends, Forecast, and Essential Guidance for Tech Marketers: 2009
IDC profiles leaders in marketing operations and programs and provides guidance on planning budgets for next year.
IDC's Sales and Marketing Organizational Transformation
This IDC Insight offers IDC clients with guidance and road map toward transformed organizational structures that are designed to better meet the needs of today's tech market buyers.
IDC's CMO Advisory Best Practices Series: The Rise of the Campaign Manager Role
This IDC CMO Advisory Practice study provides an industry definition of the emerging role of campaign management, along with best and emerging practices of campaign management processes. Based upon interviews with campaign managers at leading technology firms and insight from IDC's recent Marketing Operations Leadership Board meeting, the IDC CMO Advisory Practice provides insight into how this function is organized and how campaign managers engage with other marketing groups and sales to optimize alignment and market effectiveness and presents a view into the campaign management processes and tactics in use at leading technology firms.
IDC's 2008 Marketing Performance Matrix Identifies Avaya, Citrix, HP, Nortel, and Sun as Innovators in Tech Marketing Leadership
IDC Provides Executive-Level Insight Into What Makes the Technology Industry's Best-in-Class CMOs Successful
7/31/08
IDC's CMO Advisory Practice today released the third annual results of its Marketing Performance Matrix™, which identifies marketing leaders by drawing a direct correlation between a company's internal marketing operational efficiency and its effectiveness in marketplace execution. The Matrix indicates the relative position of tech marketers along two dimensions: efficiency of internal operations, and effectiveness or proof of results. IDC identified several companies within the marketing leadership quadrant of the Marketing Performance Matrix, including Avaya, Citrix, HP, Nortel, and Sun Microsystems.
What's Happening in the Online Storage Market?
The online storage market continues to develop at a rapid pace. Earlier this month, Symantec quietly acquired its consumer online backup partner, SwapDrive, whose services Symantec had been OEMing for about two years under its Norton 360 consumer offering. This mirrors purchases made by EMC (Berkeley Data Systems) and HP (Opelin) last year, also in the consumer online backup space. In the meantime, new providers continue to enter.
A Mobile Game-Changer
NETWORK WORLD: Apple unveiled the iPhone Application List last week and boasted that it sold one million of the new 3G (third generation) devices in the product's first weekend on the market. More important than the sales figures is the coup that Apple has pulled off: The iPhone 3G looks to be the first mobile device.
How to Write White Papers that Resonate
NETWORK WORLD: If you've been involved in producing white papers, then you know the job isn't an easy one. You can picture what you want the paper to achieve, but pulling all the appropriate resources together to get the job done, and then getting all stakeholders to sign off, can be a frustrating, time-consuming task.
Video Testimonials: Taking Advantage of Word-of-Mouth Marketing
NETWORK WORLD: "In all these studies, word of mouth has more of an impact than traditional forms of advertising. Having a word-of-mouth marketing strategy is becoming essential for marketers." —Debra Aho Williamson, senior analyst at eMarketer. As the type and frequency of media bombards your target audience with more information than ever, word-of-mouth remains the most effective form of communications.
Network World 2008 Security Affinity Study
NETWORK WORLD: What causes an organization to replace an existing vendor? And, if IT buyers are looking for a different vendor, what will entice them to do business with a new provider? Network World's Security Vendor Affinity Study provides insight into these questions and more. While the study focused on the security marketplace, the findings on vendor switching are relevant to all technology areas.
For the complete PowerPoint presentation, please contact Donna Pomponi, Director of Marketing at Network World at dpomponi@nww.com.
Download the abbreviated presentation
The Role of Product Tests in the Technology Buying Process
NETWORK WORLD: Network World wanted an understanding of how its product tests are used in the buying process. Specifically, when in the buying process are product tests used and what type of impact do they have? In order to provide insight into these questions, Research Concepts, LLC administered a survey to members of Network World’s Technology Opinion Panel.
Marketing in the Age of the Universal Home Page
NETWORK WORLD: ...marketers are trained to be good at “push” marketing. Their craft has traditionally involved intercepting customers with messages that grab their attention and inspire action. Customers, however, are becoming more resistant to these tactics. Increasingly, they engage with companies and products on their terms when they're ready to make a buying decision.
5 Things to Consider When Planning a Web 2.0 Solution
NETWORK WORLD: Web 2.0 technologies are changing the way online solutions are being developed. The popularity of social websites like Flickr, MySpace and Youtube and technology that promotes collaboration such as blogs, wikis, tags and widgets have made Web 2.0 functionality an important consideration for enterprise development. When planning these solutions there are many things to consider. Recent technology advancements have resulted in a flurry of solutions in many categories.
IDC's Worldwide Sales, Marketing, and Market Intelligence Taxonomy, 2008: Guidelines for Cost Control and Resource Allocations
IDC: Given the economic backdrop of 2008, there are more good reasons than ever for sales and marketing executives to engage in a deep scrutiny of their costs. Many organizations have made good progress on cost control but there is much to be done, and IDC research continues to identify big pockets of wasteful spending in these functions.
For more information on the Executive Advisory Group's Marketing, Sales or Market Intelligence Benchmarks Survey, please contact Seth Fishbein (sfishbein@idc.com).
State of the CIO
CIO, in conjunction with its CIO Executive Council, questioned almost 550 IT executives regarding their roles, responsibilities, organizations and key job activities. The respondents were asked about three job categories and their attributes: Functional Head, Transformational Leader, and Business Strategist. Among the findings were that transformation and alignment are a primary focus and the CIOs spend on average 11% of their time with vendors.
