The results are in and the RSA survey highlights potential problems related to personal mobile devices such as iPhones and iPads in use in businesses. Though most companies have policies restricting connection of personal devices to a corporate network, nearly 60 percent of IT and security professionals said unauthorized connections happen and 23 percent of the largest firms suffered a serious breach as a result.
RSA worked with IDG Research Services for a Market Pulse online survey of almost 400 CIO readers. RSA wrote a news release that generated stories in technology media.
A white paper on the findings was produced by the CIO Custom Solutions Group.
In less than three months, RSA received news breaking research and a white paper.
For more on IDG Research go to
http://www.idgresearch.com/
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CSO, 6/28/10
The importance of security has soared in most organizations in the past decade. CSO has conducted research to measure how much it has changed. The biggest increases from 2004 to now include how many organizations have an established security plan, the strategic importance of security to a business, and security training for all employees.
For the complete report on the State of the CSO 2010: Progress and peril click here…
6/28/10, CIO Executive Council
IDG’s CIO Executive Council, a peer advisory community of 750 global enterprises comprised of more than 1,400 information technology (IT) leaders, has released the building blocks for women in IT to become stronger leaders and more strategic business executives. The advice stems directly from members of the Council’s Executive Women in IT (EWIT) affinity group, comprised of over 200 women, dedicated to advancing the profession of information technology and mentoring other women in the male-dominated field.
Read more here
Gerald Murray, Research Manager, CMO Advisory Service
6/24/10
Small teams, frequent but very short meetings, and two-to-four week project sprints led by a scrum master. Sound like an athletic event? It’s not but agile marketing is a promising new way to manage projects for digital marketing, as well as portions of larger projects such as a trade show that can be broken into smaller steps.
If you’d like to know if Agile’s right for you, Gerry Murray of IDC’s CMO Advisory Service explains what to do…
Rich Vancil and Joseph A. Ferrantino
IDC, May 2010
Tech marketers are re-examining how they select, work with, and compensate agencies, according to IDC’s CMO Advisory service. No longer is it enough to simply reduce costs.
In a recent survey, IDC found that more than a third of a company’s marketing budget goes to outsourced programs. With such a significant percentage, IDC has identified a handful of key considerations from agency selection to ongoing performance measurement and compensation. To steer your organization in the right direction, click here to learn about some more best practices.
Download a free abstract here.
- © 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Rich Vancil and Joseph A. Ferrantino
IDC, May 2010
As the economy continues to recover and so do marketing budgets, most of the increased funding will flow into digital marketing. According to IDC CMO research, company websites, digital events, search, and email are expected to do well.
Today, digital marketing requires a shift in focus from activity tracking (pageviews, messages, and registrations) to business impact. This change starts with identifying strategic business metrics and demanding business results inside and outside a company.
Download a free abstract here.
- © 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.
IDC, May 2010
Karsten Weide
Digital marketing options continue to surface and two of the hottest are ad networks and social media marketing. IDC’s Karsten Weide follows digital marketing very closely. Listen to his assessment of both in this interview with IDG Strategic Marketing Services Director Howard Sholkin… click here
Michael Gerard
IDC, April 2010
More than 200 tech buyers responded to an IDC survey about vendor sales and marketing people and practices. Your prospects weighed in on what they like and do not like about sales and marketing and how they spend their day. You can listen to the findings by clicking here
IDC, April 2010
Karsten Weide
Digital spend led the way in marketing last year as the economy dragged down most advertising. IDC’s Karsten Weide found that countries outside the US helped boost the digital numbers while the US decline was understandable given the economy. IDG Strategic Marketing Services Director Howard Sholkin spoke with Karsten about last year and what marketers can expect for 2010. Listen to the interview
