Topic

Research Results

Tech Marketing 2009-2010: Move from Budget Bust…to Budget Build!

IDC

IDC, October 2009

In this webcast, senior analysts from IDC’s CMO Advisory Service provides the very latest from IDC’s comprehensive survey of marketing investment and trends in 2009.

This webcast answers the following questions: What has been the rate of marketing investment change in 2009 and when does IDC expect budgets will recover? What are the Top 3 Success Factors that IDC is providing to CMOs for the remainder of 2009, and 2010? How are marketing leaders approaching the 2010 planning and budgeting process? What is the latest in one of the hottest trends in 2009: Sales Enablement? How do your SE actions stack up against others? How have the major IDC marketing metrics changed in 2009: Budget Ratios; Program-to-People Ratios; Staff Efficiency; and many more.

Register for the telebriefing here

News Highlight

A New Model for Lead Gen

IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.

Click here to read more

Tech Spheres Blog RSS Feed