Social Media and the IT Investment Process – Linking to Relevant Content: May the Best Vendor Win
11/10/09, IDG Connect
Currently vendor offered links from social conversations are found by IT buyers to be relevant only 39 percent of the time. The incentive to improve the relevance of offered links is significant as over 40 percent of buying team members who use social media as part of the investment process state they pursue links they consider relevant over 40 percent of the time. If the offered content is found to be relevant increases the likelihood of a positive recommendation by over 30 percent.
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