Topic

Research Results

The State of Social Business: 2009 Survey Results

IDC
According to IDC’s Social Business Survey, 57% of U.S. workers use social media for business purposes at least once per week. Other top findings include:

• The #1 reason given for leveraging social tools was to acquire knowledge and ask questions from a community.
• Businesses are having the most difficulty with attracting an online community that shares and particiaptes, as well as getting customers to participate.

In the full report, IDC delves deeper into the challenges faced by businesses trying to establish social media initiatives, as well as metrics currently being used to measure social media ROI.

Download a free abstract here

  • For the full report and purchasing information, please visit: IDC’s Web site
  • © 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.

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