The objective of this research is to understand how technology decision makers engage with media sources such as online communities, blogs, webcasts, podcasts and more, as well as to determine how these sources are used during the decision-making process .
This research aims to improve visibility into the behaviors, needs and preferences of technology decision makers.
A few sample key findings
Nearly one-half of all respondents (49%) and 56% of senior IT managers have accessed mobile content in the past 30 days. The most common type of mobile content accessed is email newsletters and alerts (32%), although in the U.S. product reviews are also frequently accessed via mobile device.
Interestingly, U.S. respondents show a higher likelihood of consuming webcasts and web video versus their non-U.S. counterparts, while those outside the U.S. have a higher propensity to consume white papers online.
Webcasts should be no longer than 25-30 minutes ideally, and podcasts or web video should be kept to 15-20 minutes in length. These reflect the preferred and maximum amounts of time respondents are willing to spend consuming information in these formats.
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