Online Forms Must Change
Web Site Registration Pages: How They Will Evolve to Enable Behavioral Targeting
April 2010, IDG Connect
We’ve all been asked to fill out forms online and more likely than not, you weren’t 100% truthful in your responses. But what if giving accurate answers served to benefit you? Eventually, personal profiles for email and the Web will reduce the amount of time it takes for individuals to find information that is relevant to their particular needs.
IDG Connect asked IT buyers if they’d be more prone to open an email if they knew the sender had a history of prioritizing content according to the sender’s needs. The answer was a resounding “Yes.”
