The Semantic Web: An Opportunity to Make Content More Relevant
April 2010, IDG Connect
The semantic Web is all about “delivering content-in-context” that is relevant to who you are, what you need, and what you are trying to do. Three key elements to consider now: personas, profiled content, and dynamic page rendering.
Don’t simply wait for the semantic Web before you start focusing on these areas. Several tech vendors are already preparing new sites to take advantage of the semantic Web.
For more details, click here…
Web Site Registration Pages: How They Will Evolve to Enable Behavioral Targeting
April 2010, IDG Connect
We’ve all been asked to fill out forms online and more likely than not, you weren’t 100% truthful in your responses. But what if giving accurate answers served to benefit you? Eventually, personal profiles for email and the Web will reduce the amount of time it takes for individuals to find information that is relevant to their particular needs.
IDG Connect asked IT buyers if they’d be more prone to open an email if they knew the sender had a history of prioritizing content according to the sender’s needs. The answer was a resounding “Yes.”
IDG Connect’s Bob Johnson explains how these profiles will change online content and how it is valued…
Websites Endangered by the Weight of Their Own Content
April 2010, IDG Connect
Web content has dropped in relevance by 25% in the last five years. It may seem hard to believe, but too much content can spell doom for Websites. How vulnerable are you to this trend? IDG Connect throws a life preserver to Websites drowning in content.
Download the full brief with slides here
Linking Social Conversations to Content
11/18/09, IDG Connect
Linking to vendor content from social conversations represents the ultimate buying team member destination. Winners will be vendors that build a “relevant” content bridge to draw the conversation towards their own hosted platforms and insight. Relevant links to the right content motivates engagement pursuit, disinter mediates competitors and builds a sense of interest and reliance among buying team members. The wrong content types have the opposite affect and damage vendor consideration within the ongoing conversation and beyond.
Download the full brief with slides here
11/10/09, IDG Connect
Currently vendor offered links from social conversations are found by IT buyers to be relevant only 39 percent of the time. The incentive to improve the relevance of offered links is significant as over 40 percent of buying team members who use social media as part of the investment process state they pursue links they consider relevant over 40 percent of the time. If the offered content is found to be relevant increases the likelihood of a positive recommendation by over 30 percent.
Download the full brief with slides here
Linking Social Conversations to Content
11/6/09, IDG Connect
Linking to independent 3rd party content from social conversations makes great sense to technology buyers who struggle to find relevant information. But make sure that offered content types reflect the different buyer desires across social platforms. Overall, product/service reviews and buyer’s guides are most favored, while research reports and market trends and overviews share a strong preference.
Download the full brief with slides here
11/4/09, IDG Connect
Buying team topical interests vary by vendor-hosted platform. Blogs favor best practices; discussion boards require evaluation demonstration assistance while other platforms favor reporting news and insight to keep buyers in the know. Insure that internally generated conversations focus on aligned topics to build the perception of expertise, legitimacy and value.
Download the full brief with slides here
