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Gerald Murray, Research Manager, CMO Advisory Service
6/24/10
Small teams, frequent but very short meetings, and two-to-four week project sprints led by a scrum master. Sound like an athletic event? It’s not but agile marketing is a promising new way to manage projects for digital marketing, as well as portions of larger projects such as a trade show that can be broken into smaller steps.
If you’d like to know if Agile’s right for you, Gerry Murray of IDC’s CMO Advisory Service explains what to do…
IDC, April 2010
Karsten Weide
Digital spend led the way in marketing last year as the economy dragged down most advertising. IDC’s Karsten Weide found that countries outside the US helped boost the digital numbers while the US decline was understandable given the economy. IDG Strategic Marketing Services Director Howard Sholkin spoke with Karsten about last year and what marketers can expect for 2010. Listen to the interview
Content and Tactics That Drive Marketing Campaign Performance
IDG Connect, 7/14/09
Bob Johnson, Vice President and Priciple Analyst at IDG Connect, examines the IT sales cycle and how marketers, campaign managers, content creators, etc. can shorten this cycle.
View the Webcast on demand here
6/18/09, MagazinePublishers of America
MPA collected research from Mendelsohn, BIGresearch, MRI, and JupiterResearch to measure the influence magazines, the Web, and broadcast have on buyers of PCs and consumer electronics products.
Click here to read a one page summary
6/18/09, MagazinePublishers of America
The Magazine Publishers of America (MPA) compiled research from several organizations to analyze consumer use, value, and impact of print, Web, and broadcast media. MPA aggregated research data from Marketing Evolution, Intelliquest, MRI, TNS, and Dynamic Logic/Millward Brown, and others to provide a comprehensive media report.
MRI research covered the technology and electronics categories. Buyers of those products are heavy users of both magazines and the Web (p. 52 and 68). Word-of-mouth influencers for family/friends in technology again favor magazines and the Web (p. 73). The same media consumption story held true for consumers who are most open to trying new products (p. 76).
Click here to read the complete report
An IDG Connect Research Report
May 2009
Bob Johnson
IDG Connect
Bottom Line
Social media is actively used by IT buying teams during the investment process. The preferred social platforms change across each buying stage. Vendors and agencies must understand the current buying stage of prospects and leverage each platform to accelerate their understanding and interest. They should also leverage the stated challenges in using social media to emphasize the advantages of their internally-controlled social platforms such as blogs, wikis and discussion boards.
This report presents some of those findings, specifically the challenges buyers’ face in using social media for investment decision purposes and the use of social media alternatives or content during the investment process. Due to the relatively small sample size, the insight provided should be used only for directional insight.
Download the document here
The objective of this research is to understand how technology decision makers engage with media sources such as online communities, blogs, webcasts, podcasts and more, as well as to determine how these sources are used during the decision-making process .
This research aims to improve visibility into the behaviors, needs and preferences of technology decision makers.
A few sample key findings
Nearly one-half of all respondents (49%) and 56% of senior IT managers have accessed mobile content in the past 30 days. The most common type of mobile content accessed is email newsletters and alerts (32%), although in the U.S. product reviews are also frequently accessed via mobile device.
Interestingly, U.S. respondents show a higher likelihood of consuming webcasts and web video versus their non-U.S. counterparts, while those outside the U.S. have a higher propensity to consume white papers online.
Webcasts should be no longer than 25-30 minutes ideally, and podcasts or web video should be kept to 15-20 minutes in length. These reflect the preferred and maximum amounts of time respondents are willing to spend consuming information in these formats.
Download the full report here
3/18/09, Min
When a major manufacturer of computer processors and video cards needs to reach its core constituency, then a combination of reach and targeting is in order. IDG leveraged its massive IT audience as well as its many properties in print and online to make Accelerateresults.com so much more than a custom publishing project or mere “minisite.”
Read the full story
Conducted by IDG Research Services
Three Quarters of Marketers and Agencies Use Ad Networks IDG Research Services has surveyed 136 tech marketers and agencies to determine their use of ad networks. While 79% of the respondents report that their companies used ad networks in 2008, 85% plan to use ad networks in 2009.
The percentage of online advertising spending on ad networks is expected to increase in 2009 to 23%. Overall, respondents place 24% of their online advertising dollars on specific publishers, 21% on ad networks, 21% on paid searches, 16% on portals, 6% on affiliate marketing programs, 3% on ad exchanges and 9% on other areas.
Download full report here
- © 2009 IDG, By: IDG Research Services
