IDC
IDC's Worldwide Sales, Marketing, and Market Intelligence Taxonomy, 2008: Guidelines for Cost Control and Resource Allocations
IDC: Given the economic backdrop of 2008, there are more good reasons than ever for sales and marketing executives to engage in a deep scrutiny of their costs. Many organizations have made good progress on cost control but there is much to be done, and IDC research continues to identify big pockets of wasteful spending in these functions.
For more information on the Executive Advisory Group's Marketing, Sales or Market Intelligence Benchmarks Survey, please contact Seth Fishbein (sfishbein@idc.com).
IDC's Trends, Forecast, and Essential Guidance for Tech Marketers: 2008 Barometer
IDC: The IDC CMO Advisory practice has released its 2008 trends and forecast report. It shows that many marketers will have to work with reduced budgets compared to 2007. IDC's survey of marketers found that lead generation programs top the spending priorities. See what you should do during these difficult economic times...
CMO Advisory Best Practices Series: B-to-B Online and Interactive Marketing... Cutting Through the Hype (Abstract)
IDC: Online advertising, social networking, search engine marketing (SEM), Internet broadcasting, wikis, Web 2.0... what do these terms mean for your marketing strategy? How do you harness the power of this new medium without straying from your current strategy? The new and constantly changing digital marketplace represents great opportunity for your marketing organization and your company; however, many tech marketers are off to some operational false starts in this area.
- Source: IDC Doc #209923
- © 2008 IDC, By: Michael Gerard, Seth Fishbein
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=209923
Product Marketing vs. Product Management – the Roles Evolve (Abstract)
IDC: This IDC study provides an industry definition of product, solution, and industry marketing as well as insight into staffing levels and best practices from leading technology firms. Based on the results of this study of the product, solution, and industry marketing teams of more than 15 tech marketing leaders, IDC's CMO Advisory Best Practices provides insight into how these functions are organized and defined within technology companies and how they engage with other internal groups to optimize alignment and market effectiveness.
- Source: IDC Doc #206551
- © 2007 IDC, By: Michael Gerard, Seth Fishbein
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=206551
CMO Advisory Best Practices Series: Marketing's Lead Management Process (Abstract)
IDC: This IDC study provides a framework for evaluating the current pitfalls in marketing's lead management process and highlights best practices and key success factors identified from executive interviews with lead management professionals from 16 leading business-to-business, high-technology companies (e.g., Avaya, HP, and other technology companies). This study also includes applicable findings from IDC's CMO Advisory Practice's annual benchmarking study as well as two IDC roundtables conducted on lead management practices.
- Source: IDC Doc #204760
- © 2006 IDC By: Michael Gerard, Research Director, Executive Advisory Group
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=204760
