IDG New Media Study
Conducted by IDG Research Services
-November 2008-
Learn how technology decision makers are engaging with different types of media - online communities, podcasts, and more...
The objective of this research is to understand how technology decision makers engage with media sources such as online communities, blogs, webcasts, podcasts and more, as well as to determine how these sources are used during the decision-making process .This research aims to improve visibility into the behaviors, needs and preferences of technology decision makers.
A few sample key findings
- © 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
- To read the rest of this document or for more information please visit: IDC's Web site or contact Michael Gerard at mgerard@idc.com, Seth Fishbein sfishbein@idc.com
IDC's Trends, Forecast, and Essential Guidance for Tech Marketers: 2009 Barometer
IDC Exclusive Webcast for Barometer SurveyClients & Participants March 11, 2009
And What Actions Should Marketing Take in 2009?
1. Use the downturn to permanentl yeliminate or re-shape entrenched silos of program costs2. Given the forecasted short duration of the downturn: limit staff reductions. Marketing headcount turnover has already exceeded 9% annually for the past two years.
3. Use the downturn to mandate/ effect more aggressive Content Audits
4. Identify and create Shared Services
- © 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
- To read the rest of this document or for more information please visit: IDC's Web site or contact Michael Gerard at mgerard@idc.com, Seth Fishbein sfishbein@idc.com
CMO Advisory Best Practices Series: Marketing's Planning — People, Process, and Technology
Marketing's annual and intra-year planning processes are well defined for most companies in this study, consisting of clear steps and well-articulated roles and responsibilities. However, while many of the companies in this study have well-defined processes, adherence to these processes is not always consistent.
Many marketers view planning as an adjunct to their jobs, rather than an integral part of their responsibilities. In addition, technology marketers are lagging in the use of technology to support the marketing planning process, tracking of budget versus spend, and the adoption of consistent processes worldwide.
Click here to download the full report
- © 2009 IDC, By: Michael Gerard
- Click here to view the IDC Executive Advisory Webcast on Market Conditions
- To read the rest of this document or for more information please visit: http://www.idc.com or contact Michael Gerard at mgerard@idc.com
IDC Special Report: 2009 IT Spending, Marketing, and Sales Forecasts
IDC has lowered its 2009 WW IT vendor revenue forecast to just 2.6% growth for 2009. Within the sphere of marketing and sales operations, IDC EAG is now forecasting an average of 15% contraction in marketing budgets for the first half of 2009. Sales budgets (expenditure for Compensation; T&E, and Programs) are projected to increase in line with average revenue growth.
- © 2008 IDC, By: Stephen Minton, Lee Levitt, Richard Vancil
- To view a brief summary of the marketing part of the report click here to see the video
- Click here to view the IDC Executive Advisory Webcast on Market Conditions
- For more information: http://www.idc.com
IDC’s Trends, Forecast, and Essential Guidance for Tech Marketers: 2009
IDC profiles leaders in marketing operations and programs and provides guidance on planning budgets for next year.
IDC's Trends, Forecast, and Essential Guidance for Tech Marketers: 2008 Barometer
IDC: The IDC CMO Advisory practice has released its 2008 trends and forecast report. It shows that many marketers will have to work with reduced budgets compared to 2007. IDC's survey of marketers found that lead generation programs top the spending priorities. See what you should do during these difficult economic times...
IDC's Sales and Marketing Organizational Transformation
This IDC Insight offers IDC clients with guidance and road map toward transformed organizational structures that are designed to better meet the needs of today's tech market buyers.
- Source: IDC Doc #213915
- © 2008 IDC, By: Lee Levitt, Michael Gerard, Richard Vancil
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=213915
IDC's CMO Advisory Best Practices Series: The Rise of the Campaign Manager Role
This IDC CMO Advisory Practice study provides an industry definition of the emerging role of campaign management, along with best and emerging practices of campaign management processes. Based upon interviews with campaign managers at leading technology firms and insight from IDC's recent Marketing Operations Leadership Board meeting, the IDC CMO Advisory Practice provides insight into how this function is organized and how campaign managers engage with other marketing groups and sales to optimize alignment and market effectiveness and presents a view into the campaign management processes and tactics in use at leading technology firms.
- Source: IDC Doc #213234
- © 2008 IDC, By: Michael Gerard, Seth Fishbein
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=213234
IDC's 2008 Marketing Performance Matrix Identifies Avaya, Citrix, HP, Nortel, and Sun as Innovators in Tech Marketing Leadership
IDC Provides Executive-Level Insight Into What Makes the Technology Industry's Best-in-Class CMOs Successful
7/31/08
IDC's CMO Advisory Practice today released the third annual results of its Marketing Performance Matrix™, which identifies marketing leaders by drawing a direct correlation between a company's internal marketing operational efficiency and its effectiveness in marketplace execution. The Matrix indicates the relative position of tech marketers along two dimensions: efficiency of internal operations, and effectiveness or proof of results. IDC identified several companies within the marketing leadership quadrant of the Marketing Performance Matrix, including Avaya, Citrix, HP, Nortel, and Sun Microsystems.
For more information, contact:
Michael Gerard
mgerard@idc.com
508-988-6758
IDC's Worldwide Sales, Marketing, and Market Intelligence Taxonomy, 2008: Guidelines for Cost Control and Resource Allocations
IDC: Given the economic backdrop of 2008, there are more good reasons than ever for sales and marketing executives to engage in a deep scrutiny of their costs. Many organizations have made good progress on cost control but there is much to be done, and IDC research continues to identify big pockets of wasteful spending in these functions.
For more information on the Executive Advisory Group's Marketing, Sales or Market Intelligence Benchmarks Survey, please contact Seth Fishbein (sfishbein@idc.com).
IDC's Trends, Forecast, and Essential Guidance for Tech Marketers: 2008 Barometer
IDC: The IDC CMO Advisory practice has released its 2008 trends and forecast report. It shows that many marketers will have to work with reduced budgets compared to 2007. IDC's survey of marketers found that lead generation programs top the spending priorities. See what you should do during these difficult economic times...
CMO Advisory Best Practices Series: B-to-B Online and Interactive Marketing... Cutting Through the Hype (Abstract)
IDC: Online advertising, social networking, search engine marketing (SEM), Internet broadcasting, wikis, Web 2.0... what do these terms mean for your marketing strategy? How do you harness the power of this new medium without straying from your current strategy? The new and constantly changing digital marketplace represents great opportunity for your marketing organization and your company; however, many tech marketers are off to some operational false starts in this area.
- Source: IDC Doc #209923
- © 2008 IDC, By: Michael Gerard, Seth Fishbein
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=209923
Product Marketing vs. Product Management – the Roles Evolve (Abstract)
IDC: This IDC study provides an industry definition of product, solution, and industry marketing as well as insight into staffing levels and best practices from leading technology firms. Based on the results of this study of the product, solution, and industry marketing teams of more than 15 tech marketing leaders, IDC's CMO Advisory Best Practices provides insight into how these functions are organized and defined within technology companies and how they engage with other internal groups to optimize alignment and market effectiveness.
- Source: IDC Doc #206551
- © 2007 IDC, By: Michael Gerard, Seth Fishbein
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=206551
CMO Advisory Best Practices Series: Marketing's Lead Management Process (Abstract)
IDC: This IDC study provides a framework for evaluating the current pitfalls in marketing's lead management process and highlights best practices and key success factors identified from executive interviews with lead management professionals from 16 leading business-to-business, high-technology companies (e.g., Avaya, HP, and other technology companies). This study also includes applicable findings from IDC's CMO Advisory Practice's annual benchmarking study as well as two IDC roundtables conducted on lead management practices.
- Source: IDC Doc #204760
- © 2006 IDC By: Michael Gerard, Research Director, Executive Advisory Group
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=204760
