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IDC's Worldwide Sales, Marketing, and Market Intelligence Taxonomy, 2008: Guidelines for Cost Control and Resource Allocations
IDC: Given the economic backdrop of 2008, there are more good reasons than ever for sales and marketing executives to engage in a deep scrutiny of their costs. Many organizations have made good progress on cost control but there is much to be done, and IDC research continues to identify big pockets of wasteful spending in these functions.
For more information on the Executive Advisory Group's Marketing, Sales or Market Intelligence Benchmarks Survey, please contact Seth Fishbein (sfishbein@idc.com).
An Inconvenient Truth: The Role and Value of Information in the IT Buying Process
IDC SPECIAL STUDY: IDC questioned IT and business buyers of technology in 2007 and found significant mis-alignment between what marketers communicate and what buyers want. While your prospects seek credible, third-party information in multiple media, marketers are more focused on the format (print, online, events, etc.). Read how to tailor your programs to what your prospects prefer.
What's Happening in Your SMB Market?
NETWORK WORLD: ITIKI MARKETING NEWSLETTER: The SMB market continues to be a growth engine for IT suppliers, and IDC forecasts that total IT spending by SMBs will continue to run 2-3 percentage points higher than the growth seen in enterprise IT spending across almost every region. Read the full story.
IDG Entertainment Gamer Market Survey
IDG ENTERTAINMENT surveyed the gamer market and found a wide range of gamers fr om hardcore to older empty nesters. The research reveals next generation gamers and projections for the console market. Review IDG Entertainment's presentation.
Computerworld IT Management Study
COMPUTERWORLD surveyed almost 900 IT professionals across small-medium-large businesses in 2007. Learn the similarities and differences in the findings based on company size.
IDC CMO Advisory Service Best Practices Series: B-to-B Online and Interactive Marketing... Cutting Through the Hype (Abstract)
IDC: Online advertising, social networking, search engine marketing (SEM), Internet broadcasting, wikis, Web 2.0... what do these terms mean for your marketing strategy? How do you harness the power of this new medium without straying from your current strategy? The new and constantly changing digital marketplace represents great opportunity for your marketing organization and your company; however, many tech marketers are off to some operational false starts in this area.
- Source: IDC Doc #209923
- @2008 IDC, By: Michael Gerard, Seth Fishbein
- For more information, or to purchase the full document: http://www.idc.com/getdoc.jsp?containerId=209923
