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Research Results

Most Recent Research Results

PC World Completes 13-City Test of 3G Wireless Performance; AT&T Increases Speed; Verizon and Sprint Continue to Perform Well

SAN FRANCISCO, CA. – February 23, 2010 – PC World will report the full results of its 3G wireless testing carried out this winter in an issue to hit newsstands in early March. The feature article was published today at the magazine’s Web site, PCWorld.com.

The most dramatic improvements in speed and reliability since the last round of testing in spring 2009 belong to AT&T. AT&T, which earned PC World’s lowest score last spring for download speeds and reliability, pumped out download speeds that were 67% faster than any other national wireless carrier in the latest testing.

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GamePro Media and The Princeton Review Name Top 50 Undergraduate Schools for Video Game Design ; April 2010 Issue of GamePro Reveals Top Eight Schools; University of Southern California Achieves #1 Ranking in Inaugural List

Business Wire

3/1/10
SAN FRANCISCO – (BUSINESS WIRE) - GamePro Media and The Princeton Review have compiled the first-ever list of top video game design programs at U.S. and Canadian universities. Of the nearly 500 institutions offering such programs, 50 schools are recognized in a special editorial feature that appears in the April issue of GamePro, available on newsstands March 9, 2010, and on GamePro.com.

The Top 50 list was based on a survey The Princeton Review conducted this past academic year (2009-10) of administrators at institutions offering game design coursework and/or degrees. The comprehensive survey numbered more than 50 questions and covered areas from academics and faculty credentials to graduates’ employment and career achievements. Criteria included the quality of the curriculum, faculty, facilities and infrastructure. The Princeton Review also looked at data on scholarships, financial aid and career opportunities.

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The State of Social Business: 2009 Survey Results

IDC

According to IDC’s Social Business Survey, 57% of U.S. workers use social media for business purposes at least once per week. Other top findings include:

• The #1 reason given for leveraging social tools was to acquire knowledge and ask questions from a community.
• Businesses are having the most difficulty with attracting an online community that shares and particiaptes, as well as getting customers to participate.

In the full report, IDC delves deeper into the challenges faced by businesses trying to establish social media initiatives, as well as metrics currently being used to measure social media ROI.

Download a free abstract here

  • For the full report and purchasing information, please visit: IDC’s Web site
  • © 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.

CIO Economic Impact Survey Results

CIO

CIO asked IT executives about their spending plans for 2010 last December. Forty percent expect to hike spending compared to 2009. The average increase is 4 percent.

Click here for the full report…

  • © 2010 CIO. Reproduction is forbidden unless authorized. All rights reserved.

2010 CyberSecurity Watch Survey Results

CSO
                  CSO, 01/2010

Cybercrime threats posed to targeted organizations are increasing faster than many organizations can combat them, according to the 2010 CyberSecurity Watch Survey conducted by CSO magazine, the leading resource for security professionals, and sponsored by Deloitte’s Center for Security & Privacy Solutions. Moreover, the survey suggests the threat of cybercrime is heightened by current security models that are only minimally effective against cyber criminals.

View full news release here

Download slide deck of survey results here

  • © 2010 CSO. Reproduction is forbidden unless authorized. All rights reserved.

IDC’s Top 10 Predictions for 2010

IDC

IDC, December 2009

IDC ends the year with our outlook for 2010 in the information technology and telecommunications market. IDC expects a slight improvement in the tech industry with the emerging markets leading the way. Cloud computng and mobile devices and their applications will be among the hottest segments.

As we have for the past three decades, we start our “predictions season” by polling nearly 1,000 IDC worldwide analysts for their take on what the coming year holds for the IT industry.

During the next 60 days, IDC will publish dozens of IDC Top 10 Predictions documents for 2010, each focused on a specific portion of the market: a technology product or service category, a country or region, the consumer market, the small and medium-sized business (SMB) sector, an industry, or channel and partner networks. Please check regularly through January at IDC’s Predictions Web page,where you’ll find more detailed discussion.

To read more on the latest predictions and download the full report,click here

Would you like to license this original, independently authored, IDC-branded document for distribution on your Web site or for print distribution at upcoming conferences, trade shows, and client meetings? If so, please contact the IDC Go-to-Market team at gms@idc.com.

Social Media and the IT Investment Process; Key Vendor Types by Platform

IDG Connect logo

Linking Social Conversations to Content

11/18/09, IDG Connect

Linking to vendor content from social conversations represents the ultimate buying team member destination. Winners will be vendors that build a “relevant” content bridge to draw the conversation towards their own hosted platforms and insight. Relevant links to the right content motivates engagement pursuit, disinter mediates competitors and builds a sense of interest and reliance among buying team members. The wrong content types have the opposite affect and damage vendor consideration within the ongoing conversation and beyond.

Download the full brief with slides here

Social Media and the IT Investment Process – Linking to Relevant Content: May the Best Vendor Win

IDG Connect logo

11/10/09, IDG Connect

Currently vendor offered links from social conversations are found by IT buyers to be relevant only 39 percent of the time. The incentive to improve the relevance of offered links is significant as over 40 percent of buying team members who use social media as part of the investment process state they pursue links they consider relevant over 40 percent of the time. If the offered content is found to be relevant increases the likelihood of a positive recommendation by over 30 percent.

Download the full brief with slides here

Social Media and the IT Investment Process; Key Independent Third Party Types by Platform

IDG Connect logo

Linking Social Conversations to Content

11/6/09, IDG Connect

Linking to independent 3rd party content from social conversations makes great sense to technology buyers who struggle to find relevant information. But make sure that offered content types reflect the different buyer desires across social platforms. Overall, product/service reviews and buyer’s guides are most favored, while research reports and market trends and overviews share a strong preference.

Download the full brief with slides here

Social Media and the IT Investment Process Topics That Matter Most to Buying Team Members

IDG Connect logo

11/4/09, IDG Connect

Buying team topical interests vary by vendor-hosted platform. Blogs favor best practices; discussion boards require evaluation demonstration assistance while other platforms favor reporting news and insight to keep buyers in the know. Insure that internally generated conversations focus on aligned topics to build the perception of expertise, legitimacy and value.

Download the full brief with slides here

News Highlight

A New Model for Lead Gen

IDG media brands have been connecting tech buyers with sellers for many years. Digital marketing has significantly changed the relationship with both buyers and sellers. IDG Communications CEO Bob Carrigan explains how lead generation programs today identify high-quality leads more effectively in an article he wrote for Booz & Co. and its Autumn 2009 issue of strategy+business.

Click here to read more

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