A Mobile Game-Changer
NETWORK WORLD: Apple unveiled the iPhone Application List last week and boasted that it sold one million of the new 3G (third generation) devices in the product's first weekend on the market. More important than the sales figures is the coup that Apple has pulled off: The iPhone 3G looks to be the first mobile device.
28 Million Mobile Subscribers Responded to at Least One Mobile Ad
by Jack Loechner, MediaPost on Wednesday, April 2, 2008 at 8:15 AM ETAccording to a new report from The Nielsen Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad.
Why '08 Isn't Mobile’s Year—Again: Here Are Five Reasons, and Five Fixes That Could Make ‘09 the One (Really)
ADAGE, March 29, 2008
SAN FRANCISCO (AdAge.com)—Each year since about 2000—and maybe even before—has been wrongly touted as the year of mobile marketing. And this year won’t be it either, despite the we’re-not-kidding-this-time rhetoric being spouted by mobile-marketing boosters converging for telecom’s big powwow in Las Vegas this week. Here are five reasons why—and five fixes that could make 2009 the year the channel becomes really, truly, we’re-not-joking meaningful.
