Research
Sales Enablement 3.0: A Transformation of Sales Enabled by a Transformation of Marketing
This study is intended to assist sales and marketing organizations with both strategic planning and more tactical sales enablement projects. We begin with a view of the buying process from a customer’s point of view.
Magazine Publishers of America: Buyers’ Media Preferences: PCs and consumer electronics
MPA collected research from Mendelsohn, BIGresearch, MRI, and JupiterResearch to measure the influence magazines, the Web, and broadcast have on buyers of PCs and consumer electronics products.
State of the CSO
CSO has conducted research with 256 security and IT professionals to determine the acceptance of the security role and security policies as well as buyer opinions about products and services.
Consumer Attitudes About Advertising and the Implications for Advertising on Social Networks
This presentation explores the attitudes of U.S. online consumers toward advertising in general and how their attitudes differ based on the medium, in particular on social networking services.
Trends
Delivery Reports: What They Mean, How to Read Them
Because delivery performance is so important to your e-mail program’s success, you need to know whether the message that goes out at your end is getting delivered, not just to the destination Internet service providers, but to your subscribers’ inboxes.
The Online Ad That Knows Where Your Friends Shop
If a marketer asked people to hand over a list of all their friends so it could show them ads, few would comply. On social-networking sites like Facebook and MySpace, though, friendships are obvious, and advertisers are beginning to examine those connections.
The PC Video Game Platform Is Not Dead
Contrary to popular belief that the PC video game platform is dead, research from Interpret released Thursday provides insight on the importance of the personal computer as a gaming platform for both complex and casual games.
Virtual Shows Find the Spotlight
Boom Could Reshape Post-Recession Events Landscape There is a handful of sectors benefiting from the recession. Dollar stores and Wal-Mart, for instance. Fast food—McDonald’s is doing nicely, thank you very much. And then there are those virtual trade shows. Really? According to InXpo, 2008…
Innovations
When Social Media Meets Tech Marketing
Social media is a hot button topic. Facebook and Twitter are attracting users at amazing rates. But, it is not clear how marketers might appeal to users. IDG Amplify marketing programs allow advertisers to stimulate conversations in trusted media brands and give users a choice to share their opinions. Find out how.
Thinking Social Lead Generation? Get Your Own House in Order before You Venture
The goal of using social media for marketing is to educate, inform, engage and drive lead generation. Vendors must first align their own, internal social platforms with the needs of buying team members and then use external social communities to build relevance that leads to meaningful, relevant conversations. Download research brief here Read more
Bottom Line
This report presents some of those findings, specifically the challenges buyers’ face in using social media for investment decision purposes and the use of social media alternatives or content during the investment process.
Tech Spheres Blog 
Are you Ready for Marketing?s 2010 Annual Planning Process?
Are you Ready for Marketing’s 2010 Annual Planning Process? Have you started planning for your 2010 fiscal year yet? Our best practices study in planning ? people, process and technology indicates that the average marketing planning cycle begins about 6 months before the fiscal year end. (for CMO Advisory Service clients, refer to “Marketing?s Planning ? [...] Read the full post
